Episode 3
We’ve all felt it—that uneasy, icky tension between what the internet says “works” and what actually feels like ministry.
Here’s the truth: digital ministry was never supposed to look like marketing in the first place.
In this episode, I’ll share:
A short history of how marketing language crept into church life (and why the model doesn’t quite fit).
What’s genuinely worth borrowing from marketing—clarity, consistency, storytelling, and celebration.
What you can safely leave behind—flashiness, manipulation, pressure to chase trends.
A simpler, more invitational way to think about sharing who you are online.
And I’ll tell you why my own study of marketing (through Harvard Business School Online) helped me see clearly what’s useful and what’s not—so you can use the good without feeling like you’re putting on a costume that doesn’t fit.
Reflection Questions
Pause and jot a few notes after you listen:
What’s one story from your church in the last week that made you smile?
(That’s the kind of story people want to hear online.)What’s one type of post you’ve tried—or felt pressured to try—that just didn’t feel like “you”?
(That’s a clue about what you can let go of.)If you only had time to share one story this week, what would it be?
(And where are your people most likely to see it?)
Resources + Links
AI for Digital Ministry Guide → Over 100 customizable prompts plus practical strategies to help you brainstorm, write in your own voice, and save time without slipping into marketing-speak. Grab your copy here.
Connect with me on Instagram → @studiokons
Key Takeaway
Digital ministry isn’t about selling something.
It’s about sharing who you are, celebrating what makes your community special, and inviting others into the great things happening here.