Episode 6

Episode 6: Stop Guessing What to Post: The 4-Pillar Framework for Churches

Ever sit down to make a post for your church, open Canva, type a few words… then delete them and wonder, “Does this even matter?”

You’re not alone. Most church feeds lean heavily on announcements—and that leaves teams stuck in guesswork and burnout.

In this episode of Digital Ministry Made Easy, I’m sharing the 4-Pillar Framework I’ve used with churches of every size to bring purpose (and pastoral presence) back to posting:

✨ Teach & Inspire — echo Sunday into the week
✨ Encourage & Support — care that shows up in the feed
✨ Celebrate & Uplift — gratitude that builds belonging
✨ Invite & Inform — hospitality in plain language

You’ll learn how to:

• Spot which pillar your church overuses (most do)

• Rebalance your feed without posting more

• Run a quick 10-minute audit to find your strengths + gaps

This isn’t about chasing algorithms—it’s about building rhythms your clergy, staff, and volunteers can actually sustain.

Resources + Links

• 📥 Free Resource: Church Social Media Content Ideas: 20+ Ideas to Spark Your Next Post — now mapped to the pillars to make posting easier.

📸 Come say hi on Instagram @studiokons