Episode 8

Written By Leslie Smith

Episode 8: How to Make Church Social Media Posts People Actually Respond To

Here’s what you can expect from this episode:

Let’s be honest—when your church’s social media feels like it’s falling flat, it’s easy to blame the algorithm or assume people just aren’t online anymore. But that’s not the full story. In this episode, I’m walking you through a better explanation—and a better approach—to why engagement has shifted and what still works in 2025.

Here’s the truth: your congregation is online. But people are scrolling more passively, commenting less, and filtering content through an overloaded feed. That doesn’t mean they don’t care—it means they’re craving connection that feels real, not promotional. I’ll show you how to shift from auto-pilot announcements to genuine invitations, using simple tools and “one more sentence” to make your posts more human and more engaging.

We’ll also dive into the kinds of content that consistently spark interaction: behind-the-scenes photos, gratitude shout-outs, Sunday follow-up questions, and a little bit of humor (yes, even blurry pics of your church cat). You’ll learn how to use real voices, tell community-centered stories, and create posts that feel like digital coffee hour instead of a bulletin board.

And we won’t stop at strategy. I’ll help you redefine what success really looks like for church social media—hint: it’s not about follower count. It’s about meaningful engagement with the people you’re actually called to serve. Whether ten people or a hundred respond, your content has the power to minister—quietly, consistently, and with deep impact.

Lastly, you’ll hear how to keep it all going without burnout. I’ll share the 3 simple systems I use to stay consistent and sneak-peek a brand-new tool I’ve created just for you: The Church Social Kit—a bundle of graphics and caption prompts made to make your job easier and your posts more meaningful.

Topics covered on church social media engagement:

  • Why your church posts are being seen—but not interacted with

  • The #1 mindset shift that changes everything

  • The power of “one more sentence” to spark engagement

  • What makes a post feel human vs. corporate

  • Real post ideas that consistently work in 2025

  • How to normalize social media engagement inside your congregation

  • A new definition of success for digital ministry

  • How to stay consistent without burning out

  • A sneak peek at the upcoming Church Social Kit resource (want to be notified when it launches? Make sure you’re signed up for the Monday Ministry Memo in the form below ⬇️

Leslie Smith
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Episode 7